MISSION
For the third year in a row MKTG was asked to produce the annual business conference for the Finnish technology services company, 3StepIT. The conference is usually held over a weekend in a European capital city and give all employees the chance to network, collaborate and learn about key business initiatives and plan.
This year, the conference had to be different, no travel and no physical contact was the basic starting point. Combined with a need for engaging content and interaction, we started to create the concept the conference, themed ‘Be The Possible’.
SOLUTION
Taking the virtual route was a given but the ‘behind the scenes’ setup was instrumental in bringing it all together. 3stepIT is a global company with offices in 12 countries across Europe and Asia. We had to make sure all employees could participate in the broadcast without any issues and in parallel, deliver the best user experience possible. We therefore created a three-studio solution between Stockholm, Helsinki and Bath (UK).
The master control room was located in Stockholm and from here we managed the other studios which hosted the business leadership team. In addition we also connected live to four presenters with high quality video direct to their homes. With this setup in place, the event producers and technical teams were able to manage the event seamlessly, enabling real-time communications between the presenters and production staff.
RESULTS
Even if we weren’t in the same room as any of the participants the content and broadcast worked flawlessly. The technical set-up was created to be able to manage all participants remotely, coaching and directing them remotely from Stockholm. And the outcome of this worked, just as we planned! The event recorded on average 480 live connections and the post-event survey showed over 80% of participants were satisfied or very satisfied with the overall conference theme and content.
