MISSION
Fortum wanted to draw attention to their “one-stop-shop-offer” on solar energy panels for homeowners in the Stockholm area and be the top-of-mind brand regarding Solar Energy. To do this, they´ve launched “Solkakylatorn” (eng: Sun calculator), an online tool for homeowners that provides cost estimations for installing solar panels on your home.
TARGETS
Get brand exposure to increase awareness on fair visitors
Collect leads
Get homeowners to try “Solkalkylatorn” and demonstrate how easy it is to use.
Add on trial: Get leads for new electricity contracts
SOLUTION
By using Fortums signature apple green color as a base, we stood out from the crowd. In the center of our stand, we placed a large screen, which connected to a smaller touch-screen, that showed how visitors interacted with Solkalkylatorn and got estimates on solar panels for their homes.
Fortum also hosted a showcasing area, where visitors could get their hands on a solar panel and the equipment they need to install them on their homes. We also demonstrated brackets and attachment gear for the three most common roof-types in Sweden. To top it off, we had a special offer on electricity contracts for all homeowners that visited us.
