Challenge
Profoto, famous, yet virtually unknown brand launched their greatest innovation –the Profoto A1.
Objectives: Build the Profoto brand beyond the confined world of professional photography and boost sales at launch.
Solution
90 influential photographers came to Stockholm and faced off with MMA fighters, circus freaks, dancers and newly weds.
Weapons
1. Their cameras
2. The A1, the world’s smallest studio light.
Resluts
Social media reach: 6.8 millon
Interactions: +160 000
Facebook livestream reach: 162 000
Website traffic: +524 %
Product sold out in 14 hours. 33 % of sales target reached within one month. The A1 is now the best-selling of all Profoto products.
